If you want to get more value out of the reporting included with Social Flash MOBILE, look at the reports for your business and see the definitions below for clarification...
PHOTOS TAKEN: This is the total number of photos taken and “saved” at the selection screen. If you deselect a photo to delete it through the taking process, it will NOT add to this count. Only photos saved and sent to the server are counted in this figure.
PHOTOS SHARED: This figure is an accumulation of all photo copies sent to customers by way of email or text message from the Mobile app or a Kiosk. An example of how this is calculated would be; Two customers take 2 total photos and each add their phone number or email address to be sent the photos. This would count as 4 total photos shared. 2 photos that were shared to two different customers, equals 4. With proper sharing techniques, this photo taken to shared ratio tends to be anywhere from a 1:1 to 1:2 The higher the better, typically.
UNIQUE KIOSK USERS: As “kiosk” is synonymous for any "capture device” on our platform, this would be a count of unique phone numbers and/or emails entered into the device to be sent photos within your report period. If a guest takes/shares many photos with the same phone number or email, all of their shares would count as one unique user.
CLICKS TO BRANDED LANDING PAGE: This is a total count for clicks to the landing page. When a customer receives their photos by text or email, they click on the link within the email/text to access and share their photos. Each time this link is clicked on, we add a click to this metric.
LANDING PAGE AD CLICKS: If you have a static ad on your landing page with a URL assigned to the click of the ad, this will display how many times that ad has been clicked on. This is typically a very defined call to action such as a “Review Us” or “Click to Purchase”, etc, so they are very valuable clicks, but typically not the highest metric from a sheer number perspective.
SHARED TO FACEBOOK: This is a total count of the number of photos that have been shared to Facebook from the landing page. When a customer downloads a copy of their photo to their device/computer and share to Facebook (or any other channel) outside of our Landing Page, we can not track that share. This is only those that we can prove and track engagement analytics on. If a customer shares 2 photos to Facebook, this figure would be 2.
FACEBOOK ENGAGEMENT: This is the total number of likes and comments that have been made on the photos shared to Facebook. A great 'photos shared' to ‘Facebook engagement’ ratio to shoot for is 1:10, although this can vary widely.
URL LINK POSTINGS: If you have enabled a URL Link Post to be placed on the customer’s Facebook wall when sharing photos, this will show you how many of these postings have been made. This is always equal or lower than the number of photos shared to Facebook as we only place one URL link post per guest that shares any number of photos at a time. So, if the customer shares 3 photos to Facebook, we would only place one URL Link post at the same time.
TOTAL TRAFFIC TO WEB SITES: This is the number of clicks that have been recorded from the URL Link Posts to your specified Website (url). This tends to be the metric that takes the longest time to build up after photos have been taken. These are clicks by the Facebook network of the customers that have shared their photos to their wall. Typically, these are your prospective customers learning about who and what you are.
SHARED TO TWITTER: This is a total count of the number of photos that have been shared to Twitter from the landing page. When a customer downloads a copy of their photo to their device/computer and share to Twitter (or any other channel) outside of our Landing Page, we can not track that share. This is only those that we can prove and track engagement analytics on. If a customer shares 2 photos to Twitter, this figure would be 2.
TWITTER ENGAGEMENT: This is the total number of likes and retweets that have been made on the photos shared to Twitter. Twitter tends to be hit or miss with most of our clients and typically not the highest engagement numbers, but still important for some customers that prefer Twitter.
TOTAL ENGAGEMENT: This is the total number of engagements from your report period. Not all of the figures in the report are included in this report. Officially, this is the combination of the following; Photos Taken + Photos Shared + Landing Page Ad Clicks + Shared to Facebook + Facebook Engagement + Shared to Twitter + Twitter Engagement + URL Link Posts + Clicks to Websites + Email Opt-ins (when enabled).
Daily Averages: will show and be calculated based on how many days are in your report period, not how many days you have been active. This is typically not accurate until you have been active for the full range of the report.
The activity graphs: on the bottom of the reports are helpful to see your overall activity and peak days within a report.
Social Conversation = Photos Shared to Facebook + Facebook Engagement + Shared to Twitter + Twitter Engagement + URL Link Posts
